Top Legitimate Platforms for Funnel Marketing

Funnel marketing is a strategic approach outlining the customer journey from awareness to purchase and beyond. Visualized as a funnel, the wide top attracts a large audience, and the narrow bottom converts them into paying customers.

The funnel has stages: awareness (brand recognition via social media, SEO, etc.), consideration (providing information like product comparisons), decision (encouraging purchases with offers), and post-purchase (focusing on retention and loyalty).

Video by Karta Funnel

Post-purchase strategies include follow-up emails and loyalty programs to enhance customer experience and encourage repeat business. Funnel marketing optimizes each stage of the customer journey.

Below are the top funnel marketing strategies to explore in detail.

1. ClickFunnels

   • Why it’s legit: A pioneer in the funnel-building space, ClickFunnels is trusted by thousands of entrepreneurs and businesses for its ease of use and robust features.

   • Key Features: Drag-and-drop editor, pre-built funnel templates, one-click upsells, email marketing integration, and A/B testing.

   • Best For: Small businesses, entrepreneurs, and digital marketers seeking an all-in-one solution to create sales funnels quickly.

   • Pricing: Starts at $147/month (Basic plan).

     
     

2. Kartra

   • Why it’s legit: Kartra is an all-in-one marketing platform with a strong focus on funnel building, backed by a solid track record and positive user feedback.

   • Key Features: Funnel builder, landing page creator, email marketing, CRM, video hosting, and checkout systems—all integrated natively.

   • Best For: Businesses seeking a comprehensive toolset without relying on multiple third-party integrations.

   • Pricing: Starts at $99/month (Starter plan).

     
     

3. GetResponse

   • Why it’s legit: Originally an email marketing platform, GetResponse has evolved into a reliable funnel-building tool with its "Conversion Funnel" feature, trusted by marketers globally.

   • Key Features: Landing pages, webinars, email automation, social ad integration, and sales funnels in one platform.

   • Best For: Marketers who need email marketing and funnel tools combined, especially for lead generation and webinars.

   • Pricing: Starts at $15/month (Basic email plan), with funnel features included in higher tiers (~$49/month).

     
     

4. Systeme.io

   • Why it’s legit: A newer but rapidly growing platform, Systeme.io offers an affordable, user-friendly option with strong funnel-building capabilities and a free tier.

   • Key Features: Sales funnel builder, email marketing, online course hosting, website builder, and affiliate management.

   • Best For: Solopreneurs and small businesses on a budget looking for an all-in-one solution.

   • Pricing: Free plan available; paid plans start at $27/month.

     
     

5. Leadpages

   • Why it’s legit: Known for its simplicity and conversion-focused design, Leadpages is a trusted name for creating landing pages and funnels, especially for lead generation.

   • Key Features: Drag-and-drop builder, high-converting templates, pop-ups, and integration with email and CRM tools.

   • Best For: Businesses focused on capturing leads and building simple funnels without complex automation.

   • Pricing: Starts at $37/month (Standard plan).

     
     

6. Funnel.io

   • Why it’s legit: While not a traditional funnel builder, Funnel.io is a leading marketing intelligence platform that helps analyze and optimize funnel performance, making it a critical tool for data-driven marketers.

   • Key Features: Data aggregation from 500+ platforms, advanced reporting, and seamless data export to visualization tools.

   • Best For: Mid-sized businesses and agencies needing to track and optimize marketing funnels across multiple channels.

   • Pricing: Starts with a free tier; paid plans begin at ~$500/month (flexible based on usage).